Consumer

Travel booking trends and how travel is researched is constantly changing – latest research suggests inspiring travelers could be the key to successfully winning customers. Vacations are important to consumers and families, but they’re also a major budget item. So,...

The ability to be flexible and think local is vital to success when doing business in Asia Pacific for travel companies looking to make a move into this exciting region. We hear it often—the Asia Pacific (APAC) region is the...

Although the rate of growth is slowing, European travel continues to see year-on-year increases both in both international and intra-regional arrivals. Europe is a perennial favorite when global travelers are making travel plans – as we’ve previously explored. In recent...

What are the key wellness travel trends of 2019 to date? “Wellness” likely means something different to each of us. Luckily, the options for travelers who want to focus on health and wellbeing are growing. There truly is something for...

If you’ve been wondering if the last decade’s huge growth in international travel is coming to an end, the answer is a resounding “no.” Two recent forecasts show that over the next several decades, travelers will continue to seek out...

Watch out Gen Z, Gen Alpha is quickly coming up behind you. That’s the focus of an Advertising Age piece in which Jeff Fromm, President of FutureCast, said, "The family unit is more democratized than ever before. Kids are influencing...

The rise of Chinese outbound tourism appears to be unstoppable, even amid growing concerns about the country’s economy. With more and more Chinese of different ages and income brackets traveling, the typical vacation is evolving. Shopping, specifically shopping for luxury...

Getting the right product or service to the right customer at the right time isn’t a new idea, but it has become the mantra for today’s focus on personalization. It makes sense. Technology makes it easier to get more personal...

What moves someone to travel, to transform a trip from a dream to reality? Practical things like budget and vacation time are important, but factors that influence travel decisions are usually more intangible—especially for younger travelers. Fighting FOMO & Fueling...

Once seen as a seemingly insignificant part of the travel industry, the tours and activities sector continues to grow (and experience growing pains) as it follows its own path. The annual tours and activities global market is estimated at $150...