WEX and AfMA Announce Strategic Partnership to Support the Future of Fleet Management

WEX Australia and the Australasian Fleet Management Association (AfMA) today announced a strategic corporate partnership aimed at driving innovation, professional development, and operational excellence across the fleet and automotive industry.

As a Corporate Partner, WEX joins a group of industry leaders supporting AfMA’s mission to provide advocacy, research, and education to a network that owns, controls or influences over 1,000,000 fleet vehicles across Australia, New Zealand, and Southeast Asia.

The partnership is designed to provide AfMA’s 500+ member organisations with the insights and tools needed to navigate an increasingly complex fleet landscape.

Mace Hartley, Executive Director of AfMA, said: “Everything AfMA does for the industry – from our industry mentoring, industry development and leadership programs to our research and advocacy – is made possible by the commitment of our corporate partners. We are delighted to welcome WEX Australia. Their 40-year legacy in fuel and payment solutions, combined with their recent expansion into broader business payment services, brings immense expertise to our community as we work together to improve safety, efficiency, and sustainability outcomes for fleets.”

Powering vehicle payments beyond fuel

For WEX, the partnership is an opportunity to support the industry’s shift toward better tools and a seamless experience for managing fleet expenses. While widely known for its flagship WEX Motorpass® card, WEX is the core technology and platform powering a significant portion of Australia’s fuel card ecosystem – including major oil fuel card programs, end-to-end business process outsourcing, and personalised programs for fleet management organisations & associations.

By providing the infrastructure that enables universal acceptance at 95%+ of fuel sites, WEX ensures that businesses – from enterprise fleets to SMBs vehicles – can manage their mobility through a single, unified platform. This keeps all transaction data and reporting in a centralised place for maximum simplicity and accuracy. Combined with its newly launched Bill Payments Service, WEX is doubling down on its mission to provide Australian businesses with the integrated digital tools they need to simplify their business operations.

Matt Arthur, GM & VP of APAC Mobility at WEX, said:

“WEX is proud to partner with AfMA to support the professionals who keep our economy moving. Beyond our own card products, WEX provides the robust technology platform that many of the country’s leading fuel programs and businesses rely on every day.

Our evolution into a business payments solution means that regardless of a fleet’s size or complexity, we provide a single source of truth for their transaction data. Because our technology spans such a vast portion of the market, we are uniquely positioned to give fleet managers the simplicity, accuracy, and reporting oversight they need to manage their total business spend, not just their fuel.”

A Commitment to the Next Generation

Through this three-year commitment, WEX will support AfMA in delivering critical industry initiatives, including:

• Professional Development: Supporting the Industry Development and Mentoring Programs to grow the next generation of fleet leaders.
• Operational Efficiency: Showcasing how digital tools and data-driven payment solutions can streamline business-related expenses like registration, insurance, and servicing.
• Industry Connection: Engaging with the wider community through networking events and best-practice sharing to address emerging challenges like fleet electrification and cost management.

About AfMA
The Australasian Fleet Management Association (AfMA) is a member-based, not-for-profit peak industry body. Its members own, control or influence over 1,000,000 fleet vehicles, and the association is dedicated to promoting professional fleet management practices and providing networking and educational opportunities.

About WEX
WEX is a global leader in financial technology, payment processing and fleet management solutions. Since 1983, WEX has supported businesses of all sizes, providing businesses with innovative products and digital tools that simplify vehicle management and improve efficiency, going well beyond the pump – all under one account.