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In the first part of our series, we established that the merchant model has become the primary model for the world’s largest travel intermediaries. However, adopting the role of merchant model is merely the prerequisite. To extract maximum value from this model, executives must deploy a B2B payment strategy (from the travel intermediary to travel suppliers) that bridges the gap between diverse customer demands and the complex, fragmented preferences and capabilities of a global travel supplier set.

WEX VCNs are built to bridge this gap, as they are designed specifically for this purpose and are widely accepted by travel suppliers around the world. WEX VCNs amplify inherent benefits of the merchant model, while providing the safeguards necessary to help control, minimize, or eliminate many of the risks in global payments.

1. Amplifying Product Innovation – The Unified Retailing Workflow

The most significant commercial advantage of the merchant model is the ability to offer “unified retailing”, meaning bundling disparate travel components into a single, seamless customer transaction. WEX VCNs are a mechanism that can make this operational at scale.

When a Travel Intermediary receives a single inbound payment for a complex itinerary, WEX VCNs fuel a “one-to-many” automated settlement flow. A single inbound payment event can trigger discrete, automated payments to each travel supplier (airline, hotel, or rail operator) and does so in a way they can very likely already accept. This allows the intermediary to:

2. Neutralizing Challenges of a Global Supplier Base

The merchant model shifts some liability to the travel intermediary. For example, the travel intermediary may be liable to the customer from whom they received payment if the travel supplier fails to deliver the service for which the customer had paid the travel intermediary. Travel is generally prepaid, so this risk can be material, and can be especially significant where the travel supplier is remote and relatively unknown to the travel intermediary or if a single travel supplier has taken a large volume of payments but then becomes unable to deliver the service (e.g. supplier failure, such as airline bankruptcy with immediate ceasing of operations). WEX VCNs function as a critical risk-control layer. For a CFO this is not just “security”, it can mean the difference between continued operations or business failure.

3. Global Market Access and Cash Flow Benefits

Optimization of working capital while managing payments and risk is a key priority in any organization. WEX VCNs can amplify the merchant model’s treasury benefits by providing:

4. Mitigating Administrative ‘Leakage’ and Scaling Precision

For a CFO or VP of Distribution, the “hidden” challenge of the merchant model is the increase in transactional complexity. Managing large volumes of daily payments as the merchant of record creates a reconciliation requirement that can lead to significant “margin leakage” through overcharges, duplicate billings, manual errors, and related fix or prevention efforts.

WEX VCNs can help transform this burden into smooth flows by replacing manual oversight with automated management: