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Post-Brexit: Confidence Remains The Key To Success In The Travel Industry
While the UK travel industry is projected to grow as a whole, the industry is facing a number of major challenges that threaten growth – including the result of the UK referendum vote to leave the EU. How do travel businesses achieve growth whilst effectively minimising consumer concerns?
In May 2016, WEX conducted a survey of UK consumers to understand their travel plans and how these are impacted by changing world circumstances. Following the UK referendum vote to leave the EU we resurveyed UK consumers in late August 2016 in order to understand how travel plans have changed following Brexit.
Infographic: Post-Brexit Confidence Remains The Key To Success In The Travel Industry
Our infographic looks at how Brexit has impacted:
- The frequency of travel abroad
- Spending on travel
- Long-haul travel
- Popularity of destinations
- Factors impacting plans
Creating Confidence Still Key
From both surveys confidence emerged as the key theme. Consumers must be confident in what they spend and beyond this, in light of continuing security concerns around certain resorts, that their holiday plans are adequately protected should they need to change.
When customers are confident that you can give them what they are looking for then you have the key elements needed to capitalise on growth opportunities whilst minimising customer concerns – facilitating the success of your travel company.
Our whitepaper, Post-Brexit: Confidence Remains The Key To Success In The Travel Industry, explores the role confidence plays in today’s travel market and explains how choosing the right supplier payment solution and strategy will help you win consumer confidence.
What you will learn
A must read for anyone operating within the travel industry, the whitepaper gives direct insight from consumers into travel plans and how they have been impacted by Brexit. It answers these questions and more:
- How has Brexit impacted frequently will consumers travel and what will they spend in coming months?
- Which destinations will prove most popular with consumers?
- Will consumers stay away from or flock to EU destinations?
- Which factors will have most impact on travel plans?
- How are these factors impacting what consumers look for and the way they make travel plans?