B2B Mobility Trends Highlighted in New Infographic

With m-commerce, mobile payments, and e-commerce as a whole focused on the upcoming holiday retail season, the business-to-business purchasing and payments continues its quiet rise. At WEX, we’ve made mention of the rise of consumerized B2B, B2B e-commerce, and more in recent months, and as the market continues its rise throughout this and coming years, we would like to keep you up to date on the latest news in payments.

In highlighting these trends, mobile strategy, marketing, customer experiences and execution company Usablenet released a new infographic to quantify the B2B e-commerce and m-commerce trends of the day.

Among the facts highlighted in the infographic:

• 70% of B2B marketers get 25% of their site traffic from mobile
• Mobile revenue is the primary revenue for 21% of B2B companies
• Nearly 60% of business buyers have purchased online
• 40% of B2B buyers plan to spend more online next year
• 56% of B2B buyers often use their phones to look at B2B sites
• 24% of B2B buyers have made business purchases with their phone

To help B2B ecommerce sellers better meet buyer needs, Usablenet provided the following tips:

• Optimize the Journey for Every User on Every Device
• Reduce Site Clutter
• Prioritize Research and Discovery Functions with Slide Out Menus
• Keep Images and File Sizes Small, Images below 50KB, Files below 25KB
• Use Location Services to Enable Partner Distributors

B2B ecommerce and mobile commerce will continue to be essential to those in all industries. Learn more by checking out the following resources and following WEX on Twitter:

• Four Steps for Sellers to Thrive in the Consumerized B2B Purchasing World
• Three Ongoing Considerations in Corporate Payments
• 3 Ways Mobile Technology Enhances the B2B Payments Experience
• Changing the Game: The B2B Ecommerce Manifesto
• B2C Payment Tech Trends Energize The B2B Market