A Better Online Booking Experience May Be Just a Click Away – To Your Competitors’ Site…

“81.1% of visitors to travel booking websites left without completing a booking” in the first quarter of this year. Dave Cruickshank, chief executive of ATCORE Group, shared this startling statistic in a post for travolution.com. He adds, “Travel sites have the highest abandonment rates of any industry–and for over 50% of these visitors, it was problems… Read more »

Brits Love for Overseas Travel Not Hampered By Brexit

Crowded Beach

For more than two years, the uncertainty around Brexit has led to fears about how the referendum will impact the travel habits of the British. But even as many details still need to be worked out, one thing is starting to become clear: Brits will continue to holiday where they like. Tracy Pollitt, a representative… Read more »

The Power Of Platforms

Facebook. Amazon. Expedia. Booking.com. What do these companies have in common? Besides being incredibly successfully, they all offer something beyond just a product – a platform. Customers are enticed to engage with these companies in order to have an experience – whether that’s connecting with friends, finding the perfect book, or creating a travel plan… Read more »

Creative Online Programs Offer Even Deeper Hotel Discounts

There’s a new breed of online hotel deals generating considerable buzz. How do these “twists on traditional practices” work and what do they mean for hotels’ relationships with online booking sites? We’ll look at two new programs—one rewards travelers for moving quickly and the other rewards delayed decisions. Acting Fast Pays Off… Launched this summer,… Read more »

Getting Into Each Other’s Business: Airbnb, OTAs & Hotels

Family

Hotels and OTAs are offering short-term rentals and Airbnb is listing hotel rooms. Why? This spring, Airbnb’s managing director for Europe, Middle East and Africa, Jeroen Merchiers, told a Skift Forum Europe audience,  “The concept of home sharing and staying in a flat instead of hotel room is something that people want. It’s not just… Read more »

Are Travelers Really Ready To Book By Voice?

Alexa

“Booking by voice” is certainly a trending topic and one we included in the recent series of posts about our 2018 Travel Trends survey. The rate at which voice-activated devices are being adopted opens the door for more disruption in the travel industry. There’s considerable buzz and numerous references to booking by voice. But, what’s… Read more »

Growth More Than Story Of One Country: APAC Travel Market Series

Tourists

A look at APAC booking trends naturally focuses on China. It would be difficult to overestimate the impact of its enormous population and demand for travel. According to Phocuswright’s 10th edition of Asia Pacific Online Travel Overview; China’s travel gross bookings are expected to grow 46% by 2021. At that time, “China will account for… Read more »

More US Travelers Are On The Road Again

US Traveler

Three thousand miles coast-to-coast with forests and deserts, mountains and prairies, and small towns in between, combined with unique regional flavors and culture, equals countless possibilities for the quintessential US road trip.  More and more Americans are doing this each year. The Times recently ran a piece about the “comeback” of the US road trip,… Read more »