If you’re exploring embedded payments for your business, you’re probably doing so for good reason. More companies are realizing the value of keeping payments inside their own platforms whether it’s to simplify customer checkout, improve cash flow, or find new revenue opportunities. But once you decide to go that route, the next big question is: who should you partner with?

Choosing the right embedded payments provider isn’t just about plugging in some technology. It’s about finding a partner that fits your business goals, your operations, and the way your customers want to pay. Here’s a look at what you should consider as you make that decision.

Understand what you’re solving for

Before you evaluate potential partners, take a step back and think through what you really want to achieve. Are you trying to reduce friction for your end users? Shorten the time it takes to get paid? Discover new revenue opportunities? The clearer you are on your goals, the easier it will be to spot a partner who can help you reach them.

Some businesses prioritize customer experience. Others are more focused on reducing the manual effort involved in billing and reconciliation. Maybe you want both and that’s fine too. But knowing your top priorities will help you make a smart, focused choice.

Look for experience in your industry

Payments aren’t one-size-fits-all. What works for a retail software platform might not be the right fit for a construction management tool or a healthcare provider portal. That’s why it helps to find a partner that has experience in your industry or with businesses like yours.

A provider who’s worked in your space will already understand common pain points and can suggest solutions you may not have thought of. They’re also more likely to offer relevant compliance support, integration options, and onboarding processes that won’t feel like reinventing the wheel.

Pay attention to integration and support

Embedded payments only work if they’re actually embedded—meaning they fit smoothly into your existing platform. So one of the most important questions to ask is: how easy is it to integrate?

Some providers offer robust APIs and developer support. Others may require more involvement from your engineering team. Ask about the typical implementation timeline, whether they offer sandbox testing, and what kind of support you’ll get both during and after launch.

And don’t forget the human side. Do they provide a dedicated account manager? What happens if something breaks or needs troubleshooting? Ongoing support is often just as important as the technology itself.

Make sure the compliance and security boxes are checked

You don’t want to be in the business of managing payment security and regulatory compliance unless you absolutely have to. A good embedded payments partner should handle most of that for you, or at the very least, give you clear guidance on your responsibilities.

Look for a partner that’s PCI-compliant and keeps up with evolving data privacy laws. If your business deals with sensitive industries, like healthcare or finance, you’ll want to be extra certain they understand and can support those requirements. WEX offers embedded payment solutions that comply with Payment Card Industry Data Security Standards (PCI DSS), helping businesses simplify compliance and protect sensitive information.

Ask about scalability

The provider you choose should be able to support your business not just now, but as you grow. Whether you’re adding new features, expanding into new markets, or increasing your user base, your payments partner should be able to keep up.

That includes the technical side, like platform reliability as well as business support. Will they be flexible if your needs change?

Don’t underestimate user experience

Finally, remember that the way payments are handled can shape your brand experience. If the process is smooth, fast, and trustworthy, your customers won’t think twice. But if it’s clunky, confusing, or buggy, it can leave a lasting negative impression.

Look for a partner that understands this. One that offers white-label options that keep the checkout flow short and simple. The fewer clicks and redirects, the better.

Choosing an embedded payments partner is a big decision, but it doesn’t have to be overwhelming. Stay focused on your business goals, ask the right questions, and look for a provider who treats your success like their own. The best partner won’t just help you process payments, they’ll help you grow.

For more insights and updates on corporate payments, check out:

• White-labeling: The smarter alternative to building or buying 
• 2025 payment trends
• ACH vs. virtual cards

Learn more about how WEX payment solutions can be tailored to your business, so you can accelerate and streamline operations while creating lasting growth and success for your organization.

The information in this blog post is for educational purposes only. It is not legal or tax advice. For legal or tax advice, you should consult your own legal counsel, tax, and investment advisers.