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Dash cameras: Fleet management tools improving driver efficiency and safety

Dash cameras: Fleet management tools improving driver efficiency and safety

February 27, 2024

What are fleet dash cameras and how do they work?

Using the latest in edge computing technology, dash cameras serve as vigilant guardians of both the road ahead and your drivers. While continuously capturing video, these cameras are designed to only alert fleet managers during crucial incidents, such as accidents. This selective notification system ensures that managers can prioritize and address the most significant events promptly. The footage captured by these dash cameras is invaluable, safeguarding a business’s two most precious resources: their drivers and their vehicles. These advanced tools offer essential insights, significantly enhancing the protection of drivers and overall business operations against risk.

NSTSCE reports that 87% of commercial crashes in the US are caused by either avoidable driver error or risky driving behavior. With a dash camera installed, you can track driver performance, recognize distracted driving, and capture a record of what happened both at the front of the vehicle and in the cab. These records provide highly reliable insights and will help you identify and implement new efficiency and safety practices.

87% of commercial crashes in the US are caused by avoidable driver error or risky driving behavior
87% of commercial crashes in the US are caused by avoidable driver error or risky driving behavior

How integrating your dash camera into your existing telematics program provides the highest value

Dash cameras come with a variety of bells and whistles, and the benefits of a dash camera to a fleet operator increase when dash cameras are integrated with an existing telematics solution. Coupled with telematics, a dash camera provides fleet managers with a view into more critical events and risky behaviors. The result of pairing the two is more video evidence and a better understanding of daily operations quality. Essentially, you are storing more vital data about your operations within one application.

Dash cameras enhance telematics by adding video to existing track and trace functionality

A good example of how to use a dash camera paired with telematics is using the driver’s breadcrumb trail as he goes about his daily route. A fleet manager can select instances during a driver’s day of work where critical moments have occurred on the road and then review video of those moments within the application. When a driver is on their phone or not paying attention to the road, distracted driving can be detected by the in-cab camera. If distracted driving or a driver infarction results in a collision, a fleet manager will have more evidence to determine fault, liability, and make decisions on how to reduce the possibility of another accident. Ideally, a dash camera coupled with a telematics tool will help your business avoid costly and sometimes dangerous accidents.

Dash cameras are valuable tools to improve driver performance

In-vehicle cameras help businesses decrease risk by gathering insights on driver behavior. These insights can help fleet managers coach drivers: managers can give real-life examples to encourage better performance. In-cab cameras used with today’s leading telematics solutions will offer real-time audio alerts to vehicle operators allowing drivers to recognize risky behavior as it occurs and make the necessary behavioral corrections.

Positive reinforcement is a great tool to help build driver confidence and improve performance. There are a variety of dash camera solutions on the market, the best of which use positive reinforcement throughout the driver experience. A quality system will incorporate this feedback in an open and transparent manner. This acts as further incentive for other drivers to compete for the best performance.

Implementing dash cameras in your fleet can lead to insurance savings

Dash cameras are a game-changer for any business that operates a fleet: the installation of dash cameras means a likely reduction in insurance premiums. With driver monitoring and an increased ability to determine accountability in accidents, some insurers require dash cameras to be installed for all fleets as a precautionary measure. The proliferation of dash camera use is a growing trend in the marketplace that we don’t anticipate letting up as these cameras benefit both fleet owners and insurance companies. For companies that don’t see a benefit to installing dash cameras for their entire fleet, there is the option to single out at-risk drivers for dash camera installation, promoting safer driving due to closer driver observation.

Operational benefits of implementing a fleet dash camera: how tracking can reduce costs to your business

The Federal Motor Carrier Safety Administration states that each accident costs businesses an average of $90K per incident. Dash camera video footage can be used as evidence in the case of a crash or accident. On-board cameras typically have two camera views. One view shows what is occurring inside the vehicle and the other has a view of the road, from the driver’s perspective. Having proof of who is at fault in a collision can be extremely valuable especially when it means protecting good drivers who were not at fault.

In the case of a critical event or accident, your fleet management software ideally collects all of the data from the vehicle at the time of the incident. When in-cab video is partnered with a quality telematics application the insights surrounding an accident expand to include what occurred well before and after the event. Precise vehicle routes, diagnostics, and operator behavior are readily available to the fleet manager. Of course, dash cameras enhance this data set with 30-second video before and after the incident. The video includes both points of view (inside the cab and driver view of the road) and video is uploaded to your cloud-based telematics application. This is another example of how dash cameras and telematics can work together to create a valuable user experience.

Dash cameras can protect your drivers and business from unnecessary risks and provide valuable driver insights. The Journal of Safety Research states that businesses that have implemented a dashcam solution with driver feedback have seen an 86% reduction in the cost of vehicle crashes.

Businesses that have implemented a dashcam solution with driver feedback have seen an 86% reduction in the cost of vehicle crashes
Businesses that have implemented a dashcam solution have seen an 86% reduction in the cost of vehicle crashes

Driver benefits of using a dash camera

Drivers responsible for operating a company vehicle experience the stress of knowing an accident could happen at any moment. If an accident does occur and the fleet driver is not responsible, they can be confident knowing their dash camera will provide accurate evidence of what occurred during the collision.  According to the National Insurance Crime Bureau, commercial vehicles are often targeted in insurance fraud accidents. Perpetrators prey on what they perceive to be new vehicles, rental cars, or commercial vehicles because those classes of vehicles tend to be well-insured. Dash cameras are a useful tool in these situations, as they provide evidence of what was happening on the road and in the cab at the time, and capture video evidence to protect high performing drivers, placing accountability on the correct party.

A high quality system will incorporate valuable insights and establish a driver scorecard. Based on performance, a driver can then see the improvement they are making over time. These scorecards act as a powerful incentive for fleet drivers to improve performance. Fleet managers can share each driver’s score with the whole crew to encourage a safety-conscious culture on the team. These simple scorecards help drivers understand where they rank compared to other drivers and encourage them to improve their driving practices.

How do I find the fleet dash camera solution that is right for my business?

Efficient and effective fleet management solutions are vital tools that can help ensure smooth business operations. Fuel cards that are integrated with a quality telematics solution provide a combination of technology, data analytics, and customer service to ensure your fleets run safely and efficiently. Adding a dash camera to your tool kit can enhance your fleet management solutions and decrease operating costs in the long run. Dash cameras need to be integrated with your telematics solutions in order to provide the most efficient and effective results.

There are many dash camera solutions in the marketplace today. When researching which dash camera makes the most sense for your business, it’s ideal to work with a fleet card provider to help you navigate what can be a complicated process. It’s important to start the discussion with the challenges you’re currently facing. Your fleet card provider can then review multiple options by weighing pros and cons and offer demonstrations of dash cameras before you buy. As subject matter experts, your fleet card partner can help you understand every aspect of the solution before making a decision. This includes camera functionality, integration options, vehicle installation options and pricing.

Find a trusted partner to help you with fleet cards, telematics, and dash cameras

In addition to finding the right solution, companies need to identify a fleet card partner to help support their ongoing needs. We recommend exploring the different ways each potential fleet partner approaches customer support and ongoing terms of service. It can be useful to invite them to help you solve complex problems related to fleet management. This inclusive approach can help ensure you interpret insights accurately and maximize your return on investment. At WEX, we have a team that provides customer support and educational services on how to use these products and the accompanying technology. These efforts help ensure our customers have a great experience with our easy-to-use, reliable tools.

With the advancement of dash cameras, fleet managers are able to make data-informed decisions that will protect and enhance your business. Adding dash cameras to your fleet will save money on incident-related costs and reduce overall operating expenses. This technology has a significant return on investment and can be seamlessly integrated into your existing fleet card solutions. WEX has prioritized its customers’ needs to find top tier dash cameras with the best features at competitive prices. We hope that you will invite us to help adopt these tools into your business.

To learn more about WEX, a dynamic and nimble global organization, please visit our About WEX page.

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Journal of Safety Research
Security Bros
National Insurance Crime Bureau
Automotive Fleet
Federal Motor Carrier Safety Administration

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