A Better Online Booking Experience May Be Just a Click Away – To Your Competitors’ Site…

“81.1% of visitors to travel booking websites left without completing a booking” in the first quarter of this year. Dave Cruickshank, chief executive of ATCORE Group, shared this startling statistic in a post for travolution.com. He adds, “Travel sites have the highest abandonment rates of any industry–and for over 50% of these visitors, it was problems… Read more »

Brits Love for Overseas Travel Not Hampered By Brexit

Crowded Beach

For more than two years, the uncertainty around Brexit has led to fears about how the referendum will impact the travel habits of the British. But even as many details still need to be worked out, one thing is starting to become clear: Brits will continue to holiday where they like. Tracy Pollitt, a representative… Read more »

The Power Of Platforms

Facebook. Amazon. Expedia. Booking.com. What do these companies have in common? Besides being incredibly successfully, they all offer something beyond just a product – a platform. Customers are enticed to engage with these companies in order to have an experience – whether that’s connecting with friends, finding the perfect book, or creating a travel plan… Read more »

Creative Online Programs Offer Even Deeper Hotel Discounts

There’s a new breed of online hotel deals generating considerable buzz. How do these “twists on traditional practices” work and what do they mean for hotels’ relationships with online booking sites? We’ll look at two new programs—one rewards travelers for moving quickly and the other rewards delayed decisions. Acting Fast Pays Off… Launched this summer,… Read more »