WEX® multichannel marketing strategy earns three B2B marketing elevation awards

WEX^® today announced it has been recognized with three national B2B Marketing Elevation Awards for its multichannel marketing campaign developed with Causal, an award-winning provider of advanced digital advertising solutions.

The campaign, “Driving Measurable Growth Through Multichannel Marketing,” received:

• Gold for Best Growth Marketing Program
• Silver for Best Data-Driven Strategy
• Silver for Best B2B at Scale Program

The B2B Marketing Elevation Awards recognize organizations and commercial leaders that drive significant business growth, establish new standards for marketing excellence, and push creative boundaries across the B2B industry.

The award-winning campaign reflects WEX’s strategic evolution from an agency-led, lower-funnel marketing approach to a scalable, full-funnel demand generation engine designed to drive long-term business growth. Working with Causal, WEX combined audience intelligence, advanced measurement, and coordinated activation across Display, Video, Connected TV (CTV), Audio, YouTube, and other digital channels to build brand awareness while delivering measurable business outcomes.

“These awards recognize our team’s commitment to building a smarter, more effective marketing strategy that supports sustainable growth,” said Leah Kastner, manager, targeted digital at WEX. “Working with Causal, we challenged traditional approaches by combining behavioral insights with a multichannel strategy that helped us reach the right audiences more effectively while creating measurable business impact.”

The recognition underscores the continued investment by WEX in innovative marketing strategies that strengthen customer engagement, improve marketing efficiency, and support long-term business growth.

“Winning across three highly competitive categories reflects the strength of WEX’s vision and commitment to building a modern, data-driven marketing organization,” said Jennifer Laing, SVP of operations at Causal. “We’re proud to partner with WEX and help bring that strategy to life through measurable, scalable media programs.”

About WEX

WEX (NYSE: WEX) is the global commerce platform that simplifies the business of running a business. WEX has created a powerful ecosystem that offers seamlessly embedded, personalized solutions for its customers around the world. Through its rich data and specialized expertise in simplifying benefits, reimagining mobility, and paying and getting paid, WEX aims to make it easy for companies to overcome complexity and reach their full potential. To learn more, please visit the company’s About WEX page.

About Causal

Causal is a leading programmatic audience development and activation solution. With a focus on innovation and data-driven strategies, Causal empowers the world’s leading advertisers to reimagine audiences while exceeding media performance objectives. By leveraging unique data points and optimization methodology, Causal brings a human approach to data science and campaign activation.

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