HSA Day 2026 resources: Be ready when life happens

Every year on October 15, National HSA Awareness Day brings employers and industry experts together to highlight the value of health savings accounts (HSAs). This year’s theme, “HSA: Ready when life happens,” is a reminder that an HSA can help employees prepare for healthcare expenses today while supporting their financial goals for the future.

Whether you’re an employer looking to improve HSA engagement or an employee who wants to get more from your account, these HSA Day 2026 resources are a great place to start.

Clear up common HSA misconceptions

There are plenty of misconceptions about how HSAs work, from thinking they’re only useful for immediate healthcare expenses to overlooking their potential as a long-term savings and investment tool. Our handout helps separate fact from fiction and gives employees a clearer picture of how an HSA can fit into different financial and healthcare needs.

Drive HSA adoption and engagement

Offering an HSA is just the beginning. Employees need to understand the value of their account and how it can fit into their lives. Our report from WEX and Visa explores consumer research and the impact of personalized messaging on HSA adoption and engagement. For employers, it provides insights that can help make HSA communications more relevant and effective.

Explore the HSA Resource Center

For those looking for more HSA education, the HSA Resource Center brings together helpful guides, comparison charts, videos, and other educational materials in one place. It’s a useful resource for employers looking to support their workforce and for employees who want to better understand how to spend, save, and invest their HSA dollars.

Help employees understand the “why” behind their HSA

Check out the recent episode of Benefits Buzz, where we spoke with Steve Jackson, SVP of sales at Health-E Commerce, about how employers can help employees understand the “why” behind their HSA. The conversation explores how to help employees see their HSA as more than just another benefits account and recognize its value as a tool for managing healthcare expenses and planning for the future.

Get HSA ready

National HSA Awareness Day is a great opportunity to take a closer look at your HSA and make sure you understand how it can work for you. From clearing up misconceptions to finding better ways to engage employees, these resources can help everyone feel more confident navigating their HSA.

Because when life happens, being HSA ready can make a difference.

Check out our HSA Day page for more helpful HSA resources!

The information in this blog post is for educational purposes only. It is not legal or tax advice. For legal or tax advice, you should consult your own counsel.

Copyright ©2026 WEX Inc. All rights reserved. The information in this document is subject to change without notice.